How to Use Email Marketing for Recruitment and Hiring?
Whenever we think about the marketing team, we see people throwing numbers and paper balls at each other. As a recruiter, we can always learn a thing or two from marketers (Maybe, leave the paper ball thing for now). Marketers regularly send emails to the prospective user base to create awareness,
This is one reason why you are missing out on great candidates
The ideal candidate — sorry, let me rephrase that, the “perfect candidate” is like a unicorn. They are extremely elusive, if not completely imaginary. You have heard about them in meetings with the hiring managers and read about them in your candidate persona documents but probably haven’t seen them. Now I
How to Create an Employer Brand that Candidates Love
The father of advertising, David Ogilvy rightly describes branding as a creation of genius, faith, and perseverance. Creating an employer brand is no different! Your employer’s brand is central to your recruitment process and defines the people whom you recruit. Why do you need to create an employer brand? Today the
How to Create a Candidate Persona to Hire Better
Do you know that Ian is the perfect candidate for your Software Architect position? Or that Mary is the Digital Marketing person you are always looking for? Ian and Mary aren’t real people. They are candidate personas: a representation of an ideal candidate for a vacancy. But why do you need
How to Write a Recruiting Email That Actually Works
To some recruiters, creating a recruitment email to source candidates may seem purposeless. However, despite the rise of social media and various new-age tools, emails are still the most widely used communication medium. More than 3.7 billion people use emails in 2017 and this number is expected to grow to 4.1
How to conduct a structured interview?
In the mid-50s, when Israel was still an infant state, a 21-year-old bright student of psychology was assigned to set up an interview system for the entire army! The student, unknowingly opened doors for other researchers to find the most effective way of interviewing and making interviews a leading indicator of
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