Cold email outreach can be scary at best and at worst, a complete waste of time. A great cold emailing outreach strategy is essential for a recruiter and can set you a thousand miles apart from mediocrity.
With hundreds of emails vying for candidate and client attention, there is a good chance your emails may never even be read, let alone responded to. On average, less than 10% cold emails ever get a reply. To increase the chances of getting a reply, your emails need to stand out and make a great first impression!
To help you do that, we have put together some cold recruiting email templates used by our customers, that get a 40-50% response rate and drive phenomenal results.
All these emails were part of email sequences that were run to attract and engage passive candidates.
Table of Contents
- 1 Framework for a great recruiting cold email
- 2 How to write a great cold email?
- 3 Cold Email Templates for Recruiting Agencies (Recruiting)
- 4 Business Development Email Templates for Recruiters
- 5 Follow up Emails
- 6 Candidate Follow up Templates for Recruiting Agencies
- 7 Sales follow up email templates for agencies
Framework for a great recruiting cold email
Recruiting agencies are quickly adopting the “quality over quantity” approach for their email outreach efforts in the recruitment process. Bulk emails are being swapped out for emails that are well researched and personalized for each recipient, highlighting their past work, projects and how it is connected to the outreach email. One tool, in particular, is helping recruiters write better email content: the AIDA model.
What is the AIDA Model?
Conceptualized in 1898 by American advertiser Elias St. Elmo Lewis, the AIDA funnel demonstrates a four-step process of outreach that successfully leads to conversions. This formula has also had great success as an effective structure for cold recruiting emails that get high response rates.
The AIDA acronym stands for Attention, Interest, Desire, and Action.
Let’s break it down:
The first step is to get the reader’s attention. This can be done by way of a relevant subject and email opening line.
Once you’ve got your reader’s attention, the next step is to pique their interest. This can be done by offering data or social proof that supports your opening statement
Next, spark desire by telling your reader about the benefits that you can offer them and why they are important to them/ their business.
Finally, once the desire to work with you is aroused, this must be transferred into a clear call to action. Let your reader know what the next steps are and prompt for a response.
Here’s an example of an email you can send a passive candidate following the AIDA formula
How to write a great cold email?
Writing great recruiting cold emails is equal part art and science. There are several levers that can help you write great cold email sequences. Here are some rules that we’ve developed writing and observing hundreds of thousands of cold emails.
- Personalization: Everyone is inundated emails. That means, you are competing with hundreds of emails everyday to get your prospect’s attention.
- Subject line: Subject line doesn’t get the credit it’s due. Even if you write a great email, half of them time it won’t even be opened. A great subject line is 50% of the job!
- FOMO: Your email needs to evoke an emotion in your prospect’s mind. The emotion that we’ve seen performs really well is FOMO. However, you can not be brazen about it but subtly hint that they don’t want to miss out on what you are offering.
- Be brief: Nobody wants to read long emails. Be as brief as possible with your emails.
- It’s not me, it’s you: This is the most common mistake I see even seasoned recruiters make. The email is not about but rather about them. Don’t tell them what you can do but what you can do for them!
- Keep it simple: Don’t use long sentences or jargon. Make sure your information is easily readable. There are only a few fleeting seconds that your reader is going to give to your email. Make sure you deliver the value in those seconds.
- 1 CTA: Keep one single call to action. Make the action super simple – like just replying to your email. Asking people to prepare a resume or seeing when do they have a slot open on their calendar means there is more friction for that action, decreasing your response rate.
- Be honest: Don’t make lofty claims and be honest. This is true not just for your emails but your business in general!
We hosted a webinar about writing great email sequences. You can check out the recording below.
Cold Email Templates for Recruiting Agencies (Recruiting)
Business Development Email Templates for Recruiters
Follow up Emails
You’ve found a great candidate that ticks all of your client’s boxes and is a perfect fit for an open role. Or, a great client within your niche with plenty of potential. You craft and send out the perfect cold email, but get no response. Now what?
You follow up. In recruitment and in sales, persistence pays. It is almost never enough to send just one email to the candidate and wait for a response, you most certainly are leaving the money on the table. A great drip campaign is an excellent way to put yourself back on the radar.
At recruiterflow, we’ve seen our customers sometimes triple their response rates just by following up a couple of times. However, sending too many follow up emails in a short span of time can easily get you flagged as spam, and you’ll want to avoid that.
Sales experts like Steli Efti recommend a maximum of six touchpoints for completely cold prospects.
Here are a few great follow up emails that we’ve seen.
Candidate Follow up Templates for Recruiting Agencies
Sales follow up email templates for agencies
We recently did a webinar on Fundamentals of email sequences for Recruiters.