• As a recruiter, when we do recruiting email outreach and get a reply, most of us are like, “OMG! It’s working. And sometimes when the recruitment outreach isn’t working, we pull our hair out to figure out what’s wrong. Thankfully, it’s not rocket science to understand that what drives the…

  • Recruitment drip marketing isn’t just the latest buzz term, but a lot of savvy sourcers and recruiters have woken up to its potential. They’re taking a page from the sales reps playbook and using it with some astounding results. What Drip Marketing Is A drip campaign is a series of touch points (usually email)…

  • While running your recruitment email campaign, if your first touchpoint didn’t deliver the result, don’t feed bad. It’s almost always the second and third touchpoint which gets the result. Followups are crucial but if done wrong (most of us do it wrong) it hardly helps you convert the candidate. We…

  • The purpose of your cold email to get read and responded. If you are not able to write effective emails that gets candidates to respond to you, all your efforts prospecting, endlessly browsing through github and linkedin and using a myriad of chrome extensions to find their emails, is just…

  • Cold email outreach can be scary at best and a complete waste of time at worst. However, there are ways to warm up that cold outreach and crush it on your conversion rates. Following our last blog post about how to personalize cold outreach emails, some of you asked us…

  • Whenever we think about the marketing team, we see people throwing numbers and paper balls at each other. As a recruiter, we can always learn a thing or two from marketers (Maybe, leave the paper ball thing for now). Marketers regularly send emails to the prospective user base to create…

  • The ideal candidate — sorry, let me rephrase that, the “perfect candidate” is like a unicorn. They are extremely elusive, if not completely imaginary. You have heard about them in meetings with the hiring managers and read about them in your candidate persona documents but probably haven’t seen them. Now…

  • The father of advertising, David Ogilvy rightly describes branding a creation of genius, faith and perseverance. Creating an employer brand is no different! Your employer brand is central to your recruitment process and defines the people whom you recruit.   Why do you need to create an employer brand? Today…

  • Do you know that Ian is the perfect candidate for your Software Architect position? Or that Mary is the Digital Marketing person your are always looking for? Ian and Mary aren’t real people. They are candidate personas: a representation of an ideal candidate for a vacancy. But why do you…

  • To some recruiters, creating a recruitment email to source candidates may seem purposeless. However, despite the rise of social media and various new-age tools, emails are still most widely used communication medium. More than 3.7 billion people use emails in 2017 and this number is expected to grow to 4.1…

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