How to Create an Employer Brand that Candidates Love
The father of advertising, David Ogilvy rightly describes branding as a creation of genius, faith, and perseverance. Creating an employer brand is no different! Your employer’s brand is central to your recruitment process and defines the people whom you recruit. Why do you need to create an employer brand? Today the
How to Create a Candidate Persona to Hire Better
Do you know that Ian is the perfect candidate for your Software Architect position? Or that Mary is the Digital Marketing person you are always looking for? Ian and Mary aren’t real people. They are candidate personas: a representation of an ideal candidate for a vacancy. But why do you need
How to Write a Recruiting Email That Actually Works
To some recruiters, creating a recruitment email to source candidates may seem purposeless. However, despite the rise of social media and various new-age tools, emails are still the most widely used communication medium. More than 3.7 billion people use emails in 2017 and this number is expected to grow to 4.1
What Game of Thrones Teaches us About Recruitment
Winter is coming this season (7) and we all can’t wait for 16th July to watch the first episode. Game of Thrones never ceases to surprise us and I am sure this season will be no different. While we anxiously wait for these unexpected events, there are a few lessons that
How to Use Outbound Recruiting to Hire Faster
According to a survey conducted by LinkedIn, only 25% of the candidates are actively seeking a job. The majority of the candidates are out of the market. Your success as a recruiter is contingent on how effectively can you recruit passive talent. Out of the passive candidates, 15% are “tiptoers” who
How to use Social Media for Recruiting
Social media is the second most effective source for hiring candidates after referrals. According to research by Aberdeen Group, 73% of employees (18-to-34-year-olds) found their last job through a social media network. Using social media for recruiting purposes gives you access to a large global pool of candidates. Facebook has more than
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