While running your recruitment email campaign, if your first touchpoint didn’t deliver the result, don’t feel bad. It’s almost always the second and third touchpoint that gets the result. Followups are crucial but if done wrong (most of us do it wrong) it hardly helps you convert the candidate. We all
Whenever we think about the marketing team, we see people throwing numbers and paper balls at each other. As a recruiter, we can always learn a thing or two from marketers (Maybe, leave the paper ball thing for now). Marketers regularly send emails to the prospective user base to create awareness,
To some recruiters, creating a recruitment email to source candidates may seem purposeless. However, despite the rise of social media and various new-age tools, emails are still the most widely used communication medium. More than 3.7 billion people use emails in 2017 and this number is expected to grow to 4.1