The purpose of your cold email is to get read and responded to. If you are not able to write effective emails that get candidates to respond to you, all your efforts prospecting, endlessly browsing through GitHub and LinkedIn, and using a myriad of chrome extensions to find their emails, is
Cold email outreach can be scary at best and a complete waste of time at worst. Killing it on your cold emailing is essential for a recruiter and can set you thousand miles apart from mediocrity. (See, how Fusioncharts built a team of 40 with just cold emailing). The line
Whenever we think about the marketing team, we see people throwing numbers and paper balls at each other. As a recruiter, we can always learn a thing or two from marketers (Maybe, leave the paper ball thing for now). Marketers regularly send emails to the prospective user base to create awareness,
The ideal candidate — sorry, let me rephrase that, the “perfect candidate” is like a unicorn. They are extremely elusive, if not completely imaginary. You have heard about them in meetings with the hiring managers and read about them in your candidate persona documents but probably haven’t seen them. Now I
The father of advertising, David Ogilvy rightly describes branding as a creation of genius, faith, and perseverance. Creating an employer brand is no different! Your employer’s brand is central to your recruitment process and defines the people whom you recruit. Why do you need to create an employer brand? Today the
Do you know that Ian is the perfect candidate for your Software Architect position? Or that Mary is the Digital Marketing person you are always looking for? Ian and Mary aren’t real people. They are candidate personas: a representation of an ideal candidate for a vacancy. But why do you need