How to Create an Employer Brand that Candidates Love
The father of advertising, David Ogilvy rightly describes branding as a creation of genius, faith, and perseverance. Creating an employer brand is no different! Your employer’s brand is central to your recruitment process and defines the people whom you recruit. Why do you need to create an employer brand? Today the
How to Create a Candidate Persona to Hire Better
Do you know that Ian is the perfect candidate for your Software Architect position? Or that Mary is the Digital Marketing person you are always looking for? Ian and Mary aren’t real people. They are candidate personas: a representation of an ideal candidate for a vacancy. But why do you need
How to Write a Recruiting Email That Actually Works
To some recruiters, creating a recruitment email to source candidates may seem purposeless. However, despite the rise of social media and various new-age tools, emails are still the most widely used communication medium. More than 3.7 billion people use emails in 2017 and this number is expected to grow to 4.1
How to conduct a structured interview?
In the mid-50s, when Israel was still an infant state, a 21-year-old bright student of psychology was assigned to set up an interview system for the entire army! The student, unknowingly opened doors for other researchers to find the most effective way of interviewing and making interviews a leading indicator of
New Features and What are We Cooking Right Now!
We have had a great ride since we launched in beta last month. We came out of beta last week and have onboarded fantastic customers and partners. In a month’s time, we empower 30 organizations to supercharge their hiring. We have seen a great uptick in the usage in the last
What Game of Thrones Teaches us About Recruitment
Winter is coming this season (7) and we all can’t wait for 16th July to watch the first episode. Game of Thrones never ceases to surprise us and I am sure this season will be no different. While we anxiously wait for these unexpected events, there are a few lessons that
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