As a recruiter, when we do recruit email outreach and get a reply, most of us are like, “OMG! It’s working. And sometimes when the recruitment outreach isn’t working, we pull our hair out to figure out what’s wrong. Thankfully, it’s not rocket science to understand what drives the success of
Recruitment drip marketing isn’t just the latest buzz term, but a lot of savvy sourcers and recruiters have woken up to its potential. They’re taking a page from the sales reps’ playbook and using it with some astounding results. What Drip Marketing Is? A drip campaign is a series of touch
The purpose of your cold email is to get read and responded to. If you are not able to write effective emails that get candidates to respond to you, all your efforts prospecting, endlessly browsing through GitHub and LinkedIn, and using a myriad of chrome extensions to find their emails, is
Whenever we think about the marketing team, we see people throwing numbers and paper balls at each other. As a recruiter, we can always learn a thing or two from marketers (Maybe, leave the paper ball thing for now). Marketers regularly send emails to the prospective user base to create awareness,
The ideal candidate — sorry, let me rephrase that, the “perfect candidate” is like a unicorn. They are extremely elusive, if not completely imaginary. You have heard about them in meetings with the hiring managers and read about them in your candidate persona documents but probably haven’t seen them. Now I
The father of advertising, David Ogilvy rightly describes branding as a creation of genius, faith, and perseverance. Creating an employer brand is no different! Your employer’s brand is central to your recruitment process and defines the people whom you recruit. Why do you need to create an employer brand? Today the