What is a recruiting CRM?

CRM (Customer Relationship Management) is a software that sales teams use to manage their sales process and store customer records. CRM is one of the oldest category of B2B software.

However, in recent times, we have seen the rise of a CRM built specifically for recruiters. These recruiting CRM help recruiters not just manage clients but also candidates(aren't they customers as well!).

Recruiting CRM Definition

"A recruiting CRM is a system of record and productivity that helps you manage your workflow vis a vis candidates and clients."

That's a lot of Jargon! Let's unpack this bit by bit. A Recruiting CRM is central to all the data and activities generated by your recruiting team across different platforms. It is the most important tool that you will have. It is central to all your sourcing tools, scheduling tools, emailing tools and task/meeting management systems. It records all the data and your activities.

Apart from recording and storing data, a CRM is also a system of productivity. A modern recruiting CRM helps you track all your emails, calendar data, automate your outreach and organise your tasks in a way that you don't miss on anything.

What makes a recruiting CRM different from an ATS?

One might ask, okay, how is this different from an applicant tracking system(ATS)?

ATS are fundamentally just a system of record mainly used for compliance and process tracking. There are many key differences between an ATS and a CRM. The most striking ones are:
1) ATS are job order/requisition centric. CRM are people and relationship centric.

2) ATS don't help you with engaging your prospects. A recruiting CRM is built ground up for that.

3) ATS are built for process tracking. Recruiting CRM are built for relationship tracking.

4) ATS don't focus on automation on Recruiter productivity. Modern recruiting CRM have automation and productivity built in.

5) ATS is a process tracking tool built for compliance. However, a CRM is built for you to work together and has features that help you collaborate effectively.

Why salesforce like sales CRM is not the right choice for recruiting?

Recruiting has two tiers of pipelines with very close links to each other. As a recruiting and staffing agency, you have two interconnected pipelines. A candidate pipeline and a client/deal pipeline. These relation between these two pipelines is what makes a sales CRM woefully short of solving a recruiting use case.

A sales CRM is not built for two layers of pipelines and is impossible to move people through a pipeline! It only allows a deal to move through the pipeline.

Apart from this massive flaw, a sales CRM doesn't come equipped with recruiting specific features like job posting, resume parsing, client portal and marking candidate submissions to name a few.

To conclude, a sales CRM is seriously inept at recruiting use case. That is why you need a dedicated recruiting CRM and any other sales CRM just won't do.

Do you need a recruiting CRM?

Until recently, recruiters all over the world were just happy with their Applicant tracking Systems. However, recruitment changed. It is getting ever harder to recruit top talent. Recruiters can no longer rely just on posting jobs and resume libraries to find candidates.A recruiter gets paid to engage and recruit passive candidates. Recruitment is no longer transactional - it is relational.

A modern recruiter has to go out in the market, hunt the ideal candidate and build a relationship to get her to take an interview! Recruitment changed for better from being requisition centric to people and relationship centric.

That sounds a lot like sales! Because it is! Your placements are directly tied to your efforts. Have you ever wondered that if you had more time to talk to more candidates and more clients, you could increase your billing?

Well, you are absolutely right about that! We saw that after implementing Recruiterflow, recruiters reached out to 4x more candidates and improved billings by 20%.

Sales productivity software in itself is a multi billion dollar industry. There is a simple reason. A sales rep's productivity has a direct impact on top line. Organizations are constantly striving to touch more potential customers. To do that, they make sure that their sales reps have the best possible tech out there to generate more conversations.

Recruiting is no different! One of our customers once told me - "We would make double the money if a day was 40 hours long!". You need to be focused on how do you generate more conversations with qualified candidates and clients.
Recruiting IS a numbers game. A large part of your success depends on top of the funnel numbers. Numbers like,

How many people am I reaching every day? How many calls am I making every day? How many touchpoints am I providing to my star candidates and most loyal clients?

How do you make sure that you are constantly improving these top of the funnel numbers? The only way is to leverage a modern Recruiting CRM software to automate large part of your work and do the time consuming things way faster.

We analysed that on an average, there are 86 touchpoints  (emails, calls and texts) between you and candidates when they are successfully hired.
Those are hours and hours spent typing out emails.

This is where your recruiting CRM like Recruiterflow comes in.

What can you expect from a modern recruiting CRM?

  • Implementing a recruiting CRM can help you bring productivity. The least you should expect is more activities taken by your team.
  • You should expect some bump in your revenue or leading indicators of revenue.
  • Your recruiters don't have to manually log the data and are happy to use the system as it helps them be faster.
  • A recruiting CRM helps you follow activity driven recruiting. This in turn helps you iterate on your recruiting process and come up with the best practices.
  • Eliminates data entry and becomes a single source of truth for everyone.
  • Helps you track your performance with visualizations and reporting.

Essential Features of a recruiting CRM

To become an effective system of record and productivity for your recruiting efforts, your recruiting CRM needs to have certain essential features. Here's what you should be on look out for.

  • Integration with Inbox and Calendar: Your CRM needs to sync with your inbox and calendar. This helps you track all your conversations and events
  • Ease of use: Your recruiters need to be comfortable with what they are using and at the same time, it needs to be power packed so that you can do what you want in the quickest possible time.
  • Email sequences: Email sequences are a wonderful way to scale your cold email outreach in a way that is personal and likely to generate awesome results for you.
  • Tasks and reminders: Tasks and reminders help you collaborate with each other and organise your work everyday in a way that you can get done with it in the fastest way possible.
  • Sourcing tools: On an average, a recruiter sources 36 candidates a day. You need a way to source candidates without any data entry from various social platforms.
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