CRM (Customer Relationship Management) is a software that sales teams use to manage their sales process and store customer records. CRM is one of the oldest category of B2B software.
However, in recent times, we have seen the rise of a CRM built specifically for recruiters. These recruiting CRM help recruiters not just manage clients but also candidates(aren't they customers as well!).
One might ask, okay, how is this different from an applicant tracking system(ATS)?
ATS are fundamentally just a system of record mainly used for compliance and process tracking. There are many key differences between an ATS and a CRM. The most striking ones are:
1) ATS are job order/requisition centric. CRM are people and relationship centric.
2) ATS don't help you with engaging your prospects. A recruiting CRM is built ground up for that.
3) ATS are built for process tracking. Recruiting CRM are built for relationship tracking.
4) ATS don't focus on automation on Recruiter productivity. Modern recruiting CRM have automation and productivity built in.
5) ATS is a process tracking tool built for compliance. However, a CRM is built for you to work together and has features that help you collaborate effectively.