Whenever we think about the marketing team, we see people throwing numbers and paper balls at each other. As a recruiter, we can always learn a thing or two from marketers (Maybe, leave the paper ball thing for now). Marketers regularly send emails to…
The ideal candidate — sorry, let me rephrase that, the “perfect candidate” is like a unicorn. They are extremely elusive, if not completely imaginary. You have heard about them in meetings with the hiring managers and read about them in your candidate persona documents…
The father of advertising, David Ogilvy rightly describes branding a creation of genius, faith and perseverance. Creating an employer brand is no different! Your employer brand is central to your recruitment process and defines the people whom you recruit. Why do you need…
Do you know that Ian is the perfect candidate for your Software Architect position? Or that Mary is the Digital Marketing person you are always looking for? Ian and Mary aren’t real people. They are candidate personas: a representation of an ideal candidate for…
To some recruiters, creating a recruitment email to source candidates may seem purposeless. However, despite the rise of social media and various new-age tools, emails are still most widely used communication medium. More than 3.7 billion people use emails in 2017 and this number…
In the mid 50s, when Israel was still an infant state, a 21 year old bright student of psychology was assigned to set up an interview system for the entire army! The student, unknowingly opened doors for other researchers to find the most effective…
We have had a great ride since we launched in beta last month. We came out of beta last week and have onboarded fantastic customers and partners. In a month’s time, we empower 30 organisations to super charge their hiring. We have seen a…
Winter is coming this season (7) and we all can’t wait for 16th July to watch the first episode. Game of Thrones never ceases to surprise us and I am sure this season will be no different. While we anxiously wait for these unexpected…
Recruitment has fundamentally changed. We live in a world where 43% of American workforce between the age of 22–34 is freelance. In a time where the most major cultural and economic shock that we are trying to deal with is machines and AI taking…
Talent management and recruitment have been the top priorities of global CEOs for years now. Unfortunately, talent acquisition also stays on top of the list of things that keeps founders and CEOs awake at night. One of the foremost reasons for this is startups…
According to a survey conducted by LinkedIn, only 25% of the candidates are actively seeking a job. The majority of the candidates are out of the market. Your success as a recruiter is contingent on how effectively can you recruit passive talent. Out of…
Social media is the second most effective source for hiring candidates after referrals. Using social media for recruiting purposes gives you access to a large global pool of candidates. Facebook has more than 1.86 billion users, Twitter has 320 million and LinkedIn has over…
