Love it or hate it, LinkedIn still holds the crown for recruiting business. It is still the largest social network built for professional networking. And LinkedIn job postings are one of the top ways to engage top talent. With its vast treasure trove of data on people’s education and work-history, it’s undoubtedly a good idea to post a job on LinkedIn. The platform is used by more than 525 million business users hence the access to quality and varied candidature is more.
How much does it cost to post a job on LinkedIn?
Since LinkedIn is a directory of professionals organized by industry, company, location, designation and a number of other categories, it becomes easier to reach out and connect with passive candidates. LinkedIn is arguably still the best resource to source and recruit passive candidates. However, you can also post a job on LinkedIn. This might be an expensive deal as job adverts are charged on the basis of location. The cost is calculated on the number of clicks generated on the job advert. If your posting has possibilities of attracting more clicks, the algorithm will automatically stretch your daily budget by 30%.
That being said, posting jobs on LinkedIn doesn’t have to be an expensive affair. What if we told you there are ways to avoid these high costs, yet reach out to good candidates quite effectively.
How to post a job on LinkedIn for free?
There are three ways you can post jobs on LinkedIn for free.
1) Use Applicant tracking system that has a partnership with LinkedIn
The hiring process becomes better when Linkedin is integrated with your applicant tracking system (ATS). It helps you post jobs on LinkedIn and other job boards as well as track candidates and your recruiting process.
Recruiterflow is a limited listing partner of Linkedin which allows our customers to post your jobs to Linkedin for free. These LinkedIn job postings will be shown to all the candidates searching for jobs and will also be posted under Jobs section on your company’s LinkedIn profile page.
How to get started?
Register on Recruiterflow, Go to ‘Settings’, further to ‘General Settings and enter your Linkedin Company ID. (The last digits after the URL- https://www.linkedin.com/company/******). Alternatively, you can also search the company here on- https://developer.linkedin.com/plugins/company-profile.
How to Post a Job on LinkedIn using Recruiterflow?
Create a job, select Linkedin as a channel to publish the job in the promote tab of Recruiterflow. Edit the job with additional details like industry, field, experience required and more. Mention all the relevant skills required and the expiry of the job post. Lastly, select the Linkedin icon and save the job on the board. Within 48 hours, your job will be posted on Linkedin and all applicants will be directed to Recuiterflow. For more details, you can check out this help page.
What’s the difference between limited posting and PPC posting of LinkedIn?
The main difference is that limited posting is shown only to users who are searching for a job or those who visit your company page. However, the PPC jobs are shown to another targeted user base who might be passive candidates and may not be actively looking for a new job.
With LinkedIn limited, your results will vary depending on how competitively are your competitors doing LinkedIn job postings. However, our sample size says that free job postings do get almost 60% of all the applicants as the LinkedIn paid ones.
2) Share your job opening URL on your company and employee’s personal feed
You can share your careers page job URL to your company page on LinkedIn. Lately, LinkedIn has decreased the space it gave to company updates in user feeds. However, if you are maintaining an engaging LinkedIn company page, you would still get plenty of applicants from the ready pool of your followers. You can also share the same on your employee’s personal feed so that anybody interested in their network, can reach out. The limitation is that it’s not a real job posting and thus won’t be in the search results of someone actually searching for a job.
3) Use LinkedIn’s article feature
This is a really old tactic that recruiters mastered at the time when LinkedIn was pushing it’s own content publication feature. If you wrote an article, it would push a notification to everyone in your network. In this article, you could write a little bit about the opportunity and invite applicants. However, LinkedIn has stopped pushing this feature so hard. This has severely limited the reach of LinkedIn articles. In our opinion, this hack no longer works but you can still give it a go to experiment with your own strategy.
Chat with us if you want to start posting jobs on LinkedIn for free!