Product Marketing Manager Job Description

Skills, Responsibilities and Job Description Template for Product Marketing Manager

Job Description

We are looking for a Product Marketing Manager to drive product positioning and strategy, manage product launches, and gather customer insights. The ideal candidate will conduct user, market, pricing and competitive research —both qualitative and quantitative—to better understand and evangelize market trends and apply key learning to new initiatives.


  • Develop positioning and messaging that resonates with our core audience
  • Drive cross-functional alignment across all stages of the product development and launch process, tracking success metrics accordingly
  • Develop deep knowledge of market trends and the competitive landscape to shape marketing and product strategy
  • Develop and coordinate training materials and collateral for relevant stakeholders
  • Work with Product Management to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product development roadmap and create mitigation for product gaps
  • Act as the voice of the customer by developing deep customer insights and capturing their story through testimonials, case studies and user videos

Skills and Qualifications

  • 3-5 years of product marketing or product management experience
  • Exceptional prioritization and project management skills
  • Excellent communication skills: Written, verbal, and visual
  • Ability to work closely with product, design, PR, engineering, sales, and partnerships teams
  • Keen ability to translate complexity into simple, clear and intuitive communication
  • Solid understanding of online advertising platforms and related metrics
  • Can start multiple initiatives at the same time and energetically pursue them to show continued iterative progress

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