Head of Marketing Job Description

Skills, Resposbilities and Job Description Template for Head of Marketing

Job Description

We are looking for a Head of Marketing who will drive marketing initiatives across the company and be responsible for guiding and owning crucial functions like corporate branding, product marketing, public relations, email marketing and user acquisition.

This role requires a combination of product understanding, creative/brand thinking, communication skills as well as relevant marketing experience.

Responsibilities

  • Develop marketing strategies based on strong analytics (including on costs, conversion, retention, LTV and ROI), set and meet deadlines in a fast paced environment
  • Drive research plans to derive customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape
  • Be the trusted voice of the customer internally by gathering and surfacing insights that shape our strategy and product development roadmap
  • Help develop the marketing launch strategy and deliver on their execution to launch new, exciting products
  • Build a highly efficient team of marketing professionals

Skills and Qualifications

  • Mandatory enterprise marketing experience
  • Deep knowledge of attribution, non traditional marketing channels and multi channel marketing engines
  • Deep knowledge of HTML, CSS, Javascript
  • Demonstrable skill with Google search console (formerly Google Webmaster tools), Google Tag manager and Google Analytics
  • Strong written and oral communication skills
  • Motivated self-starter who sets goals, achieves them, and reports on progress without constant supervision

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