Digital Marketing Manager Job Description

We are looking for a rockstar digital marketing professional to manage strategy and execution of our brand and acquisition campaigns. The ideal candidate is a passionate marketer who has a track record of achieving (and measuring) great results through innovative marketing programs across digital channels. The role includes ownership of key paid advertising channels including display, paid social, SEM/PPC, programmatic, native, email, and more.

• Deep understanding of programmatic media buying and display marketing
• Experience with paid social media platforms including Facebook, LinkedIn, and Twitter
• Grow and optimize the Search Marketing (PPC) channel, including management of our agency
• Support various campaigns, test and optimize advertising channels including paid digital, retargeting, content syndication, product placement, paid and social
• Keep up to date on latest trends and best practices in digital marketing

• Bachelor’s degree in business, marketing, communications, or relevant field of study.
• Proven experience in planning, delivering, and measuring digital marketing campaigns
• Strong analytical abilities, particularly with respect to experimental design and analysis, e.g. A/B or multivariate testing
• Familiarity with analytics, A/B Testing and attribution tracking tools
• Strong understanding of content strategy, SEO/SEM, and marketing automation
• Proven success managing time and juggling multiple projects in a high growth environment where priorities shift fast