Digital Marketing Manager Job Description

Skills, Resposbilities and Job Description Template for Digital Marketing Manager

Job Description

We are looking for a rockstar digital marketing professional to manage strategy and execution of our brand and acquisition campaigns. The ideal candidate is a passionate marketer who has a track record of achieving (and measuring) great results through innovative marketing programs across digital channels. The role includes ownership of key paid advertising channels including display, paid social, SEM/PPC, programmatic, native, email, and more.

Responsibilities

  • Deep understanding of programmatic media buying and display marketing
  • Experience with paid social media platforms including Facebook, LinkedIn, and Twitter
  • Grow and optimize the Search Marketing (PPC) channel, including management of our agency
  • Support various campaigns, test and optimize advertising channels including paid digital, retargeting, content syndication, product placement, paid and social
  • Keep up to date on latest trends and best practices in digital marketing

Skills and Qualifications

  • Bachelor’s degree in business, marketing, communications, or relevant field of study.
  • Proven experience in planning, delivering, and measuring digital marketing campaigns
  • Strong analytical abilities, particularly with respect to experimental design and analysis, e.g. A/B or multivariate testing
  • Familiarity with analytics, A/B Testing and attribution tracking tools
  • Strong understanding of content strategy, SEO/SEM, and marketing automation
  • Proven success managing time and juggling multiple projects in a high growth environment where priorities shift fast

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