Content Marketing Manager Job Description

Skills, Resposbilities and Job Description Template for Content Marketing Manager

Job Description

We are seeking a Content Marketing Manager to join our marketing team in building a forward-thinking content program that educates, entertains, and converts our target audiences. The ideal candidate will set the thought leadership agenda in partnership with the management team and build a content strategy and roadmap to own the conversation.

This role offers the opportunity to showcase creative and analytical strength in a highly visible way.

Responsibilities

  • Devise content strategy, mapping what is needed for demand generation, sales enablement, and thought leadership purposes
  • Collaborate with internal stakeholders to plan content for upcoming campaigns and product rollouts
  • Develop and manage agency relationships, including freelancers
  • Manage our social media channels. Engage with key influencers in the space and increase our coverage and awareness
  • Share campaign recaps with project stakeholders to showcase the impact of content
  • Analyze content performance and use data insights to iterate, improve and maximize results

Skills and Qualifications

  • Bachelor's degree required
  • Proven work experience as a Content manager
  • Understanding of SEO principles and being able to create content that resonates with our audience and ranks well
  • Superior creative skills with solid copywriting and design experience
  • Excellent organizational, written and verbal communication skills
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment

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