Brand Manager Job Description

Skills, Responsibilities and Job Description Template for Brand Manager

Job Description

We are looking for a Brand Manager who is responsible for defining our brand, the analysis of brand awareness and reputation, and the planning and execution of brand marketing campaigns that positively affect how we are perceived in the market. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brands’ reputation, improve customer experience and drive growth.


  • Take brand ownership and provide the vision, mission, goals and strategies to match up to strategic goals
  • Work cross-functionally with different teams to guide and support the development of branding plans to support our business goals
  • Oversee and lead all copy and brand voice work for product, marketing, community/support, editorial, social media, and business development
  • Consumer and Market Research
  • Translate brand strategy into brand plans, brand positioning and go-to-market awareness building tactics
  • Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

Skills and Qualifications

  • Experience in advertising and campaigns, can be a combination of company and agency experience
  • Strong understanding of consumer marketing and marketing principals
  • Comfortable writing all sorts of editorial content including, but not limited to, blog posts, social media and emails
  • Exceptional communication skills
  • Data driven analytical thinker: ability to drive metrics and benchmarks to ensure continuous improvement in process and results
  • Proven success managing time and juggling multiple projects in a high growth environment where priorities shift fast

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