Social media manager Job Description

Skills, Responsibilities and Job Description Template for Social media manager

Job Description

We are looking for a creative, strategic, and analytical Social Media Marketing Manager that loves storytelling and can focus on expanding and growing our virtual presence by creating and managing content across all of our social media platforms.

The ideal candidate should be an innovator who is eager to learn more about social media tools, supporting teams, customer support, and exploring data for insights.


  • Manage day-to-day reactive and proactive communications on all key social media channels (FB, Twitter, YouTube, Instagram, Snapchat and other niche platforms)
  • Create and manage social media plan and budget to make recommendations on how to drive the brand through social within an ever-changing environment
  • Be the company advocate in social media, engaging in dialogues and answering questions
  • Analyze competitors social content, stories, campaigns, and trends and report on a weekly basis on shifts in the market
  • Stay up-to-date on the social media platform landscape both existing platforms and new channels entering the mix
  • Report on owned social metrics and campaign data on a recurring basis
  • Communicating performance and status to various stakeholders

Skills and Qualifications

  • 3+ years of professional experience in Communications, PR, or Social Media
  • Strong business acumen, analytical ability and outstanding communications skills
  • Deep knowledge of using Facebook, Twitter, Google, LinkedIn, Instagram, Youtube, and other channels to drive leads and increase active followers
  • Active profiles on Twitter, Facebook, and other platforms
  • Strong verbal and written communication skills, with the ability to present groups of all sizes

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