Email marketing manager Job Description

Skills, Resposbilities and Job Description Template for Email marketing manager

Job Description

We are looking for an analytical email and content marketer to drive customer acquisition and conversion. The idea candidate will manage, analyze, and optimize our email and CRM campaigns to drive new customer acquisition & retention and continuously monitor KPIs including open rates, CTR, conversion rates, promotion performance, and more.

This is the right environment for someone who can think strategically but also enjoys rolling up their sleeves and getting things done.

Responsibilities

  • Drive short and long-term customer engagement, conversion and retention metrics by developing and managing email and content campaigns
  • Compile campaign results, provide campaign optimization suggestions, identify best practices and assist in institutionalization of key learnings
  • Segment lists based on behaviors like past email engagement, website interactions (content downloads, site page visits, etc.) and demographics
  • Partner with content creators and design team to finalize creatives
  • Implement new creative demand generation techniques such as direct mail, viral/social marketing, referral marketing, call blitzes and more
  • Daily, weekly, monthly and quarterly KPI tracking and reporting
  • Communicating performance and status to various stakeholders

Skills and Qualifications

  • 3+ year experience in Email Marketing or social media marketing
  • Undergraduate degree required, Marketing, Communications or Sales preferred
  • Advanced A/B testing and optimization (campaign based, rather than single email)
  • Ability to analyze a range of key performance metrics and synthesize findings into clear trends and actionable recommendations
  • Must be able to multi-task to meet deadlines while maintain high quality of work
  • Excellent written and verbal communication skills

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