Assistant Manager - SEO & Digital Marketing

Delhi, Full time

Experience: 4-5 years

CTC: 4-5 LPA

JOB DESCRIPTION

  • Create the SEO roadmap, identifying growth opportunities, and working with product development and other teams to prioritize opportunities and drive execution.
  • Drive organic search traffic by conducting site audits, keyword research, content optimization, and competitor analysis.
  • Collaborate with the content development team to create SEO content to drive organic traffic.
  • Familiarity with core performance marketing platforms and marketing analytics tools related to SEO (Google Search Console, Google Analytics, Moz, SEMrush, Screaming Frog, Firebase, Tableau & Google Data Studio)
  • Keep pace with SEO, ASO, Youtube, and internet marketing industry trends and in-depth knowledge of Google algorithms.
  • Must have knowledge of Core Web Vitals, Page loading speed, & troubleshooting other technical SEO issues.
  • Design and implement a link building strategy for various websites.
  • Create & setting up PPC campaigns & knowledge of FB Instant Articles.
  • Collaborate with the Adtech & content team for the smooth execution of roadblocks & delivery.
  • Familiarity and proficiency in HTML, CSS, and Javascript.
  • Good technical understanding of website usability, server logs, structured data, XML sitemaps, website performance, indexation issues, and content - Proficient in crawl management.

Requirements

  • Should be an individual contributor as well as the ability to Manage team.
  • Proven experience as SEO Manager, or similar role.
  • Excellent communication skills & analytical mindset.
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