As a product marketing associate, you will work closely with sales and product to build structure for sales enablement, messaging, positioning, and go-to-market. You will drive customer acquisition through innovative methods and work closely with members across all teams to drive efficient ROI across all inbound channels.
Execute marketing strategies for growth.
Develop product positioning and messaging through user research, market insights, and product understanding.
Take charge of the company's Email Marketing Campaigns and other channels.
Develop marketing collateral include case studies; sales decks; product release content; playbooks; product overviews; and other collateral necessary to driving sales/adoption.
Deep understanding of our target market and be on top of latest trends and competitors.
Develop and deliver content for webinars, events, and speaking opportunities.
Great writer and thinker; exceptional written and verbal communication skills.
Data-informed, creative thinker with solid understanding of product marketing, inbound marketing, and content marketing.
Solid knowledge of marketing analytics, automation, and content creation tools.
Up-to-date with the latest trends and best practices in digital marketing.
Well-versed with analytics and event-tracking tools
You are Extremely detail- and quality-oriented