Who we are:
Launched in 2007, ixigo is India’s leading travel search app, connecting over 80 million travellers with content & deals from over 25,000 online & offline travel & hospitality businesses. ixigo aggregates and compares real-time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations.
ixigo’s mission is to simplify the lives of travellers by building apps that make their travel search and planning hassle-free and it has won several awards in its journey, including the TiE-Lumis Entrepreneurial Excellence Award and the NASSCOM Top-10 Emerge Award. ixigo’s investors include Sequoia Capital India, Fosun Kinzon Capital, SAIF Partners, MakeMyTrip & Micromax.
Dynamic self-starter with extensive experience in Search Engine Optimization. The person in this role would be responsible for implementation of SEO traffic growth strategies & grow organic traffic for ixigo as well as for its affiliated websites.
This is a Full time position to be based out of our Gurgaon office and will be reporting to Head - Digital Marketing
This role will be responsible for executing the SEO Strategy while working in close cooperation with development & growth team. This would typically entail:
- Site structure & interlinking architecture optimization, Competitor Analysis, Keyword Research
- Keyword Research, Analysis & Profiling, Understanding of Keyword Density, Difficulty and Placement
- Existing Web Content Optimization, HTML Validation
- Content Development Check, Brief Keyword Competition Review
- Conduct technical audits and link audits
- Creation of Title & Meta Tags, Anchor Text
- Knowledge of HTML, basic CSS is mandatory.
- Organic Link building
- Competition research & tracking
- At least an undergraduate degree in Computer Science, Engineering or Mathematics. B.Tech will be given preference.
- 2-4 years of experience in SEO, Social Media, e-commerce, travel industry preferred.
- Ability to “go down in the trenches” while solving problems
- An ability to identify & solve new business opportunities through ideation of new products.
Required Skill Set:
- Should have a sound knowledge of all search engines like Google, Bing & Yahoo strategies including their SERP and ranking.
- Knowledge of On/Off page SEO and all verticals of natural link building like, Blogging, Forums posting, Reviews posting, video marketing, PPT creation, yahoo answers Classified ads etc.
- Comprehensive knowledge of Search Engine ranking algorithms
- Understanding of social media and community websites
- Strong interest and aptitude for technology, and emerging search industry trends
- Strong quantitative and analytical skills
Desired Skill Set:
- Self starter with a high level of drive and commitment
- High energy and drive to work in a startup environment
- Conceptual thinking, flexibility and ability to juggle with multiple responsibilities
- Ability to work under pressure and confidence to deal with complex issues
- Strong communication skills
Compensation: Competitive, Commensurate with experience & Skills