SEO Analyst

Gurugram, Full time

Who we are:

Launched in 2007, ixigo is India’s leading travel search app, connecting over 80 million travellers with content & deals from over 25,000 online & offline travel & hospitality businesses. ixigo aggregates and compares real-time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations. 

ixigo’s mission is to simplify the lives of travellers by building apps that make their travel search and planning hassle-free and it has won several awards in its journey, including the TiE-Lumis Entrepreneurial Excellence Award and the NASSCOM Top-10 Emerge Award. ixigo’s investors include Sequoia Capital India, Fosun Kinzon Capital, SAIF Partners, MakeMyTrip & Micromax.


Dynamic self-starter with extensive experience in Search Engine Optimization. The person in this role would be responsible for implementation of SEO traffic growth strategies & grow organic traffic for ixigo as well as for its affiliated websites.

This is a Full time position to be based out of our Gurgaon office and will be reporting to Head - Digital Marketing

Key Responsibilities:

This role will be responsible for executing the SEO Strategy while working in close cooperation with development & growth team. This would typically entail:

On-page Optimization

  • Site structure & interlinking architecture optimization, Competitor Analysis, Keyword Research
  • Keyword Research, Analysis & Profiling, Understanding of Keyword Density, Difficulty and Placement
  • Existing Web Content Optimization, HTML Validation
  • Content Development Check, Brief Keyword Competition Review
  • Conduct technical audits and link audits
  • Creation of Title & Meta Tags, Anchor Text
  • Knowledge of HTML, basic CSS is mandatory.

 Off-page Optimization

  • Organic Link building
  • Competition research & tracking

Qualifications Summary:

  • At least an undergraduate degree in Computer Science, Engineering or Mathematics. B.Tech will be given preference.
  • 2-4 years of experience in SEO, Social Media, e-commerce, travel industry preferred.
  • Ability to “go down in the trenches” while solving problems
  • An ability to identify & solve new business opportunities through ideation of new products.

Required Skill Set:

  • Should have a sound knowledge of all search engines like Google, Bing & Yahoo strategies including their SERP and ranking.
  • Knowledge of On/Off page SEO and all verticals of natural link building like, Blogging, Forums posting, Reviews posting, video marketing, PPT creation, yahoo answers Classified ads etc.
  • Basic understanding of HTML, Javascript, CSS
  • Comprehensive knowledge of Search Engine ranking algorithms
  • Understanding of social media and community websites
  • Strong interest and aptitude for technology, and emerging search industry trends
  • Strong quantitative and analytical skills
Desired Skill Set:
  • Self starter with a high level of drive and commitment
  • High energy and drive to work in a startup environment
  • Conceptual thinking, flexibility and ability to juggle with multiple responsibilities
  • Ability to work under pressure and confidence to deal with complex issues
  • Strong communication skills

Compensation: Competitive, Commensurate with experience & Skills

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