Instamojo is powering more than 1 million MSMEs into the digital space. It enables them in every aspect of the journey from Start, to Manage, and Grow their business.At Instamojo, there is an opportunity that arises with every idea, and we work hard to stay at the top of our game.Our culture code comprises of below actions -
About the role:
Collaborate actively with key stakeholders to study new & existing products, features and LOBs inside out
Own end to end product communication / messaging
Create, own and run effective product marketing projects against defined objectives
Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
Be the communication bridge between business and tech teams and keep stakeholders informed with product updates and roll-outs
Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus cohorts and sales data
Collaborate actively with analytics team to fetch key performance insights and run data-backed growth marketing campaigns
Facilitate product teams with impact-worthy product marketing insights for new growth and product launches & updates
Be hands-on with automation, data and communication tools such as WebEngage, Clevertap, Intercom, Sendinblue, Mixpanel, Google Analytics, Firebase and more to run product marketing campaigns
Assist sales & front-facing marketing teams with creating collateral such as case studies, product/feature videos, user survey insights, product posts & more
Understand the competitive landscape—be an expert on brand positioning in the market.
Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
4+ years of product marketing experience with at least 2 years of experience in a SaaS product
Proven experience as a Product Marketing Manager or similar role
Background in design and copywriting is a plus
Experience in market analysis
Working knowledge of analytics, automation & communication tools
Excellent communication skills
Keen eye for detail
Analytical mind and strong quantitative skills
Strong sense of ownership & ability to drive impact through strategies