Digital Marketing Manager - Paid Channels

Bangalore, Full time

What you will do:
  • Manage campaigns on Google Ads, Bing, FB, Twitter, LinkedIn and other social & search platforms across a variety of product segments.
  • Regular monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, cost tweaks and other important account-level metrics.
  • Provide creative & growth hack recommendations (keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search) and execute, to drive conversions in a progressive & cost-effective manner.
  • Monitor & maintain updates of changes done on account.
  • Experiment with creative copy suggestions and graphical ad templates.
  • Keep pace with search engine and PPC industry trends and developments.
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Track web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance business goals.
  • Work closely with the marketing & other teams to meet business goals.
What you should have:
  • 5-7 yr experience in Search Engine Marketing (SEM) and Paid Search Marketing.
  • Expert in Google Paid suite (Google Ads, Bing PPC, Google DoubleClick, Google Merchant Center & Shopping Ads, Social PPC (FB, LinkedIn, Twitter, Instagram & others).
  • Ability to understand and analyse key ROI drivers for business, positive & negative movers and act upon the same.
  • Experience with managing large accounts & of various industries.
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Attention to detail and ability to effectively multi-task in a deadline driven atmosphere Self-driven & motivated to deliver results
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