Lead Generation Specialist

Bangalore, Full time

Experience: 3-5 years
What you will do:
  • Own & drive the entire lead generation & nurturing channel through email marketing and other channels.
  • Actively engage in lead management and communication to qualify them and make them sales ready.
  • Understanding product segments, audiences and offerings to build and integrate to various drip email marketing strategies.
  • Actively research online to identify & build the target customer profile.
  • Build & maintain lead database on CRM(s) and update as per the most recent communication and lead stage.
  • Maintaining lead reports to ensure complete visibility of activities, execution and results.
  • Tracking daily, weekly and monthly reachability and ensuring achievement of business targets.
  • Working closely with the key stakeholders across teams to improve the email marketing processes and generate leads through it.
What you should have:
  • 5-6 yr experience with deep understanding about sales and marketing funnels.
  • Proven track record of LinkedIn marketing and lead generation.
  • Must have demonstrable skills with key email automation tools such as Hunter.io, LinkedIn Sales Navigator, Gmass, Mail-merge and others.
  • Excellent written and verbal communication skills.
  • Must be good in MS office/Google Docs suite/Google Analytics for performance reporting, KPI measurement & more.
  • Prior knowledge & experience with Fintech AND/OR payment gateways is an added plus.
  • Analytical skills to assess and tackle lead responses.
  • Attention to detail and ability to effectively multi-task in a deadline driven atmosphere.
  • Self-driven & motivated to deliver results 
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