A fast-growing innovative company that develops and markets unique online experience through products, technology and marketing innovation to the Fintech and Mar-tech Industries, is in the search of a digital marketing associate to develop an effective organic digital strategy aimed at optimizing search results and online presence. Responsibilities include reviewing the search results and identifying opportunities to improve the search results by creating and maintaining positive content. Advising on strategies and specific tactics to improve the online reputation (ORM).

• Exceptional ability to conduct search engine optimization (SEO) and reverse search engine optimization.

• Understanding of search engine behavior (algorithms), social media, blogs, ratings and reviews, microblogs, photo/video sharing etc.

• Proficiency in content drafting based on the topics provided.

• Advanced level knowledge and understanding of digital marketing.

• Dissemination of content to appropriate digital platforms.

• Understanding of Google ranking algorithm mechanisms.

• Ability to manage several social media profiles.

• Establish policies and procedures, systems and standards that will avoid any negative impacts on the organization.

• Optimisation and maintenance of owned forums, tweets, images, and writing effective blog posts and publishing positive reviews.

• Formulation of risk mitigation strategies.

• Research online to find out all the negative keywords associated with brands and publish positive content that can then neutralize the effect of the former.

• Handle difficult situations such as internet blackmail and ethical manipulation of search engine results or reviews.

Qualifications:

• Demonstrated experience in a similar role, quality-driven

• Well-connected/networked

• Proactive

• Exceptional Arabic and English level, communication skills and attention to detail.

• Well versed with MS Office suite – Word, Excel and PowerPoint.

• Effective time management skills.