We are looking for a User Acquisition Manager to join an online trading company in Hertzliya, a well-established brand. The mobile user acquisition manager will gather with a multi-talented marketing team to plan and execute effective campaigns on a mix of marketing channels. The approach is to put clients' experience in the center and build services based on research and feedback.
Job responsibilities:
- Management of user acquisition process for mobile products.
- Working in a team consisting of media buyers, designers and analysts.
- Analysis and optimization of campaigns run on advertising networks to maximize RoAS and LTV.
- Keeping the product teams in the feedback loop to constantly improve product-market fit.
- Continuous improvement and scaling of video asset creation process.
- Reporting results, obstacles and plans to the Executive Team.
Requirements:
- At least 2 years experience in a similar position. Experience in the field of UA mobile is a must.
- Deep understanding of major advertising platforms, especially Facebook Business Manager and Google Ads
- Profound knowledge of online trading KPIs, ease of working with data and numbers
- Familiarity with ASO
- Good communication skills, ability to work efficiently with multiple stakeholders at the same time
- Fluency in English