PPC Marketer

Bangalore, Full time

FusionCharts is the industry leader in enterprise-grade charting components for web and mobile applications. Since 2002, our products have been enabling organizations to make data in their dashboards, internal reporting systems and presentations look stunning and easy-to-understand. Today, FusionCharts has 26,000 customers and 850,000 developers in over 120 countries including a majority of Fortune 500 companies and some of the web's most popular sites.

With more than 100,000 unique site visitors a month and with a lead base of 850,000+, we’re looking to create an engaging remarketing cross channel system, to convert visitors to leads and customers. We’re also planning to create a top of funnel user acquisition strategy across major paid channels like Google Adwords, Facebook, Display/RTB Networks, cross channel remarketing like Critio and the likes.

Skillsets/Prerequisites we’re looking for:

  • Minimum 2 years of performance marketing experience, managing both Pull (Google - keyword driven) & Push (targeting driven) marketing channels across 1 or more business verticals.
  • Managed minimum 20 Lakh to 1 Crore of Ad spends a month across different platforms.
    Hands on with channel interfaces like Google Adwords, Facebook Ads, RTB platforms (is a plus).
  • Decent understanding of Marketing Analytics tools like Google Analytics is a must. Should be comfortable with dashboard tools like Mixpanel, Clevertap and the likes for data gathering.
  • Should be data driven, an excel maestro. Should be quick in launching and optimizing campaign initiatives, measure relevant data points, gather insights and be in a position to scale keeping Customer Acquisition Cost in check.
  • A definite plus, if you are able to execute and help in strategizing campaigns across the funnel (TOFU, MOFU, BOFU)

Key Responsibility Areas:

  • Remarketing Ads - Google, Fb, GDN, RTB, Critio/Native Content (immediate)
  • Search, Display, Social (Ln, FB etc) all strategies of traffic acquisition
  • Lead page/A-B test targeting, communication, channel settings
  • Optimization across business goals to campaign element level
  • Affiliate CPL, CPD model setup & optimizations

We’re looking for passionate marketers who want to create a successful digital transformation story. This will not be your normal 9-5 job. We’re looking for hustlers who are data driven and quick to experiment and take action.

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