Who are we?
We’re an inbound marketing, creative design, web development and an Elite HubSpot marketing agency. In fact, out of over 5,000 HubSpot partner agencies in the world, we’re one of the best in the world.
We work in a purpose-built office in the recently-converted Holmes Mill, Clitheroe. We’re a team of 50, filled with friendly people who love inbound marketing. To join us, you must be hungry to learn, enjoy working as part of a team, enthusiastic about working with our clients and eager to grow with the business.
The role - what does a Web Strategist do? How does this differ from a Digital Marketing Strategist?
As a Web Strategist you’ll take lead on project and client management, to achieve the desired results for standalone web projects. Don’t get this confused with a Website Project Manager’s role - we have a dedicated Project Management team to support us; handling timelines, scheduling and assigning tasks to the relevant departments. Our job when it comes to project management is simply to keep on top of the right information getting shared with the right people (internal or client) at the right time.
Your key responsibility is to represent marketing as part of the website delivery; getting to know the customer and their objectives before setting the strategy for the website, and seeing this strategy through the whole project as final QC on content, design and build before anything is shared with the client. Strategies will be data-led, and based on thorough research and UX best practice. Throughout projects you’ll be advising and educating clients on UI, UX and CRO.
How does this role differ from a Digital Marketing Strategist? Your sole focus will be websites - we are fortunate to have a team of Digital Marketing Specialists behind us to focus on the wider activity to drive traffic.
You’ll be the first point of contact for clients, this means that success will come from building and maintaining strong relationships through effective communication, proactivity and problem solving.
Managing multiple website projects means you need to be really organised as you will have multiple deadlines to work towards with lots of moving parts.
Who are you?
First and foremost you are a problem solver, you don’t take anything at face value but instead challenge the information you are presented with to find optimum solutions.
Great communicator and relationship builder - confidently and clearly able to communicate with clients and the team internally across multiple formats (Face to face, email, video).
Minimum 2 years experience managing multiple web projects including the planning and implementation of web best practices. Agency experience desired but not essential.
You are familiar with Google Analytics and have experience with creating sitemaps, wireframes and follow UX best practice.