Inbound Strategist - a central role of our marketing team! It’s all about coming up with campaign ideas that best help your clients and making sure our in-house specialists turn your ideas into results.
You’ll lead the direction of your client's inbound marketing strategy with your knowledge and experience within marketing using the core inbound channels and techniques (Content, Email, SEO, PPC and Social). This involves overseeing everything from the early ideation and planning, the keyword and persona research, right the way through to ongoing analysis of a campaign's success and improving things wherever possible.
This means our strategist role’s very collaborative, working closely with all internal teams to ensure campaign success and to Delight the Client - one of our core values. You’ll be expected to pull on advice from our specialists to create an effective campaign that’s best suited to your client needs and industry. But you’ll be the main brains behind the operation and accountable for overall success.
For this role, it’s important that you are passionate about Marketing - especially Inbound Marketing. Although experience with HubSpot is desirable, it’s certainly not essential. We have plenty of internal resources which will help train you up. What is essential is a solid digital marketing background (minimum of 3 years) and experience managing multiple campaigns is certainly a big pro for us!
There are a lot of plates spinning at once so being organised, adaptable and an effective communicator is a must-have for success in this position. As a senior position within the team, you must be hungry to learn, be aware of what’s new in our industry and lead the constant development in our marketing offering.
For all of our roles, we genuinely believe the perfect candidate doesn’t exist - but the perfect-fit person certainly does. If you tick most of the described requirements, are excited by the idea of the role and Digital 22 sounds like a place you’d like to work, we definitely want to hear from you.