Content Team

Bengaluru, Full time

CoinSwitch is the fastest growing Fintech company in India with a user base of 13M+, in just 16 months and growing every second. Currently, we make buying and selling crypto as simple as online shopping - but at CoinSwitch we are not only building a unique product, we are defining an industry.  Every day we work on industry-first problems with the resolve to bring out the best and most simple solutions for our users. The majority of these users are investing for the first time in their lives - not just in crypto but in any asset class. Their trust is what humbles us and drives us to do better. As we go on, we would not only double down on making crypto accessible for everyone, but we’ll also grow with our users and be a one-stop shop for all their investment needs. So if you are someone who thrives on problem-solving, takes ownership, bleeds for your users, and is excited about the mission of ‘Making money equal for all; we are waiting for you!


About the Role

As a Content Strategist, you will handle acquisition for CoinSwitch on digital marketing channels, unlock new channels for growth and optimise channels.You will get on a whiteboard and  draw a complete content strategy.  You will have a Team , Agency and all the right tools at your end to be able to produce the best content in all types. You have to be the content king with a 360 overview and understanding from long form, short form, blog, website, App, Copy and Content for Social Media.
What You Will Do:
SEO Mastery-
  • Plan and run Social first campaigns
  • Grow Instagram and twitter engagements
  • Campaign alignment with other teams to run surround promotions
  • Agency management
  • Plan all company related communication
  • Execute feature launch promotions
Editor & writer - 
  • Research crypto-related topics (combining online sources, interviews and studies)
  • Optimize and Identify SEO best practices for Writing
  • Proofread and edit blog posts before publication
  • Develop compelling content for blogs, IGs, and website- Can guide visual aesthetics, tonality and drive brand personality
What You Should Have:
  • Should have worked in B2C App (preferably Fin-tech) companies
  • Overall experience of 8-12 years in content domain
  • Led a Team of Content Associates 4+ years
Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
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