SEO Specialist

Bengaluru, Full time

What You Will Do:

  • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Work towards quarterly SEO department performance targets
  • Perform ongoing keyword discovery, expansion and optimization for the performance of all content (website, blog, other pages)
  • Conduct relevant SEO audit for ongoing optimization
  • Review the business’s content on a regular basis to identify opportunities, points of improvement, and creative solutions for the business’s SEO programs.
  • Improve rankings and conversions for our mobile application
  • Improve channel and video metrics for our YouTube channel
  • Devise and execute new avenues for improving overall traffic and conversions

What You Should Have:

  • 3-5+ years of experience in the SEO/SEM field (not necessarily in crypto but would be a plus if you have).
  • Hands on experience on SEO tools: SEOmoz, Ahrefs, SEMRush, Buzzsumo, SimilarWeb, KW Planner, Google Adwords, Google Analytics, Word Tracker, etc.
  • Should have a good understanding of what makes content great (to prepare, write/rewrite and edit copy to improve readability) 
  • Ability to put in time to research and read online to get thorough with the requirement.
  • Working experience of Youtube SEO 
  • ASO experience is a plus (If you’ve worked with a focus on mobile applications, that’s a definite bonus).
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