Associate Manager - Marketing

Know the Company 

PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo’s products include CoinSwitch. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.


PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, will be housed under PeepalCo, so will our forays into Indian Equitie and Mutual Funds.

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What You Will Do:

  • Generate recap materials post-campaign execution to measure and evaluate the value, including ROI and performance metrics

  • Direct campaign timeline and ensure projects are completed on time; deliver influencer assets and coordinate logistics based on talent contracts

  • Manage paid campaigns  on third party websites and media partners

  • Create and manage Google Ad campaigns. (UAC & SEM)

  • Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

  • Regularly review multi-channel analytics reports and recommend optimisation action plans to business teams

What You Should Have:

  • Hands-on experience with essential tools (Google ads / Facebook ads/  MMP’ (Appsflyer/Branch/Adjust etc ) / Google Analytics. / Event measurement tools.

  • Should have at least 6 years of experience in performance marketing

  • Should have handled at least 50 lakhs - 1 Cr of budget

  • Channel expertise preferred ( Google/Facebook/Affiliates )

  • Great negotiation skills to ensure maximum ROI for the budgets.

  • Time-management ability as you will need to coordinate multiple projects at the same time.

  • Good project management skills, and ability to multitask efficiently.

  • Efficient stakeholder management for internal as well as external stakeholder alignment and coordination among teams.

  • Understanding of success metrics to gather a performance view of campaign efficiencies.

  • To be creative in terms of good content ideation.

  • Strong organizational and time-management abilities

  • Creativity and commercial awareness

Life at PeepalCo

We take great pride in what we do, and are committed to our mission. And we have a lot of fun while at it!

Here’s how we do things at PeepalCo:

  • Customer-first: That’s the North Star. Everything we do is to make our users’ investment experience better and simplified.

  • Ownership: We don’t sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.

  • Data-driven: The source of truth. Simple as that.

  • Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more!

Speaking of lists, the perks and benefits are so extensive, this space isn’t enough. Here are a few:

  • Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave

  • Gender Reassignment Surgery: Be the best version of you! We’ll support you and reimburse your medical bill.

Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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