Senior Manager Growth

Know the Company :

PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo’s products include CoinSwitch. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.


PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, will be housed under PeepalCo, so will our forays into Indian Equities, Mutual Funds, and HNI Wealth Management.

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About the role :

As a Senior Manager in Growth, you will play a pivotal role in understanding user behavior, analyzing trends, and developing strategic initiatives to drive user growth and engagement. Your responsibilities will encompass a range of tasks, from developing innovative growth hacks to collaborating with cross-functional teams for successful product launches.

What you will do :

  • Should be able to understand the user behavior and product deeply to suggest strategic changes in our offerings or product functionality
  • Develop innovative growth hacks to drive user growth and engagement via all channels and marketing programs
  • Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
  • Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
  • Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
  • Brainstorm with different teams on how to improve the funnel at various stage - acquisition, engagement, retention and reactivation
  • Work closely with a range of cross-functional teams—product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
  • Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
  • Analyze and present reports to multiple stakeholders

What you should have :

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in growth marketing, user acquisition, or a related field.
  • Strong analytical and data-driven mindset.
  • Experience with A/B testing and data analysis tools.
  • Excellent communication and collaboration skills.
  • Ability to adapt to a fast-paced, dynamic environment.
  • Creative thinking and problem-solving abilities.
  • Copywriting and content creation skills are a plus.

Life at PeepalCo:

We take great pride in what we do, and are committed to our mission. And we have a lot of fun while at it!

Here’s how we do things at PeepalCo:

  • Customer-first: That’s the North Star. Everything we do is to make our users’ investment experience better and simplified.
  • Ownership: We don’t sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.
  • Data-driven: The source of truth. Simple as that.
  • Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more!

Speaking of lists, the perks and benefits are so extensive, this space isn’t enough. Here are a few:

  • Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
  • Gender Reassignment Surgery: Be the best version of you! We’ll support you and reimburse your medical bill.

Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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