Lead Data Analyst

Know the Company :

PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo’s products include CoinSwitch. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.


PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, will be housed under PeepalCo, so will our forays into Indian Equities and Mutual Funds.

For more information, visit: https://peepal.co | For media queries, contact: press@peepal.co

What you will do :

  • Data Analysis: Conduct in-depth analysis of product data, including user behaviour, conversion rates, and customer feedback to identify trends, opportunities, and challenges
  • User Research: Collaborate with the User Research team to gather insights from user surveys, interviews, and usability tests, and translate these findings into actionable recommendations
  • Market Research: Stay updated on industry trends and competitors, providing insights to inform product strategy and development
  • Product Performance Metrics: Develop and maintain key performance indicators (KPIs) for products, tracking their performance over time and helping to set and achieve growth targets
  • Reporting: Create and maintain dashboards and reports that communicate product performance and insights to stakeholders
  • Product Roadmap Support: Collaborate with product managers to prioritize features and improvements based on data-driven insights
  • Cross-functional Collaboration: Work closely with product managers, designers, engineers, growth, P&L, and marketers to ensure alignment on product goals and strategies
  • Uses knowledge of business objectives, strategies, and needs to identify opportunities where data can be leveraged to achieve the desired business benefits.
  • Interprets results of analysis, identifies trends and issues, and develops recommendations to support business objectives.

What you should have :

  • Bachelor's degree in a relevant field (e.g., Business, Marketing, Computer Science, Statistics).
  • Proven 4-6 years of experience in data analysis, market research, or product-related roles.
  • Proficiency in data analysis tools and languages such as SQL, Excel, and data visualization tools.
  • Strong communication and presentation skills, with the ability to convey complex data in a clear and concise manner.
  • Ability to work collaboratively in a cross-functional team environment.
  • Familiarity with product management software and analytics tools is a bonus.
  • Strong stakeholder management. 

Life at PeepalCo

We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it!

Here’s how we do things at PeepalCo:

  • Customer-first: That’s the North Star. Everything we do is to make our users’ investment experience better and simplified.
  • Ownership: We don’t sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.
  • Data-driven: The source of truth. Simple as that.
  • Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more!

Speaking of lists, the perks and benefits are so extensive, this space isn’t enough. Here are a few:

  • Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
  • Gender Reassignment Surgery: Be the best version of you! We’ll support you and reimburse your medical bill.

Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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