Copywriter - Growth

About PeepalCo

PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo’s products include CoinSwitch. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.


PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, will be housed under PeepalCo, so will our forays into Indian Equities, Mutual Funds, and HNI Wealth Management.

For more information, visit: | For media queries, contact:

About The Role

Are you a creative thinker who loves expressing yourself through words? Are you tuned in to pop culture and able to connect with tech savvy young Indians? Are you a go-getter who isn’t afraid to shake things up if it helps get the message across better?

Then this might be the job for you. As a Copywriter with CoinSwitch, you’ll be our voice to an audience of more than 15 million customers and limitless potential users. You will play an important role in our efforts to develop, execute, and deliver content on all things Crypto in a lucid, witty, and engaging way.

What You Will Do

  • Conceptualize, create , and deliver content across multiple social media channels.
  • Communicate with internal stakeholders to understand brand communications and the best way to deliver them on various platforms.
  • Come up with ideas that can help achieve team and company goals
  • Take ownership of projects which have been assigned to you
  • Become a part of the brand voice and own company tonality across key communications
  • Conduct data-driven research on insights from social performance to create more impactful content.

What You Should Have

  • 5-6 years of proven experience in social media copy and content writing across - Instagram, Twitter, Youtube, Facebook and LinkedIn (not necessarily in crypto, but would be a plus)
  • Excellent command over the English language, ability to create engaging and eye-catching copy, adapting it for the various above mentioned social media platforms.
  • Good command of Hindi language that translates to creating engaging copy in Hindi/ Hinglish.
  • Ability to write short, engaging scripts for influencers and brand reels.
  • Willing to research everything under the sun to support better content creation and justify your approach.
  • Excellent communication skills and a willingness to prioritize team goals
  • Basic knowledge of Crypto and the traditional finance markets (stocks, mutual funds, personal finance, etc) and the willingness to learn about crypto in detail.

Life at PeepalCo

We take great pride in what we do, and are committed to our mission. And we have a lot of fun while at it!

Here’s how we do things at PeepalCo:

Customer-first: That’s the North Star. Everything we do is to make our users’ investment experience better and simplified.

Ownership: We don’t sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.

Data-driven: The source of truth. Simple as that.

Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, off-sites, gift boxes, and more!

Speaking of lists, the perks and benefits are so extensive, this space isn’t enough. Here are a few:

Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave

Gender Reassignment Surgery: Be the best version of you! We’ll support you and reimburse your medical bill.


Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

Apply to Job
Full Name*