Marketing Executive

Bengaluru, Full time

CoinSwitch is the fastest growing Fintech company in India with a user base of 10M+, in just 15 months and growing every second. Currently, we make buying and selling crypto as simple as online shopping - but at CoinSwitch we are not only building a unique product, we are defining an industry.  Every day we work on industry-first problems with the resolve to bring out the best and most simple solutions for our users. The majority of these users are investing for the first time in their lives - not just in crypto but in any asset class. Their trust is what humbles us and drives us to do better. As we go on, we would not only double down on making crypto accessible for everyone, but we’ll also grow with our users and be a one-stop shop for all their investment needs. So if you are someone who thrives on problem-solving, takes ownership, bleeds for your users, and is excited about the mission of ‘Making money equal for all; we are waiting for you! 

About The Role:

As a Marketing  Executive, you will be passionate about the “art” of marketing and will have an abundance of ideas for building efficient strategies. You’ll bring forth a strong arsenal of techniques and methods to promote our platform offering and brand image.

The goal is to reach out to the market and cultivate the customer’s interest in our product in ways that strengthen our reputation and facilitate our continuous growth.

What You Will Do:

  • Conceive and develop efficient and intuitive marketing strategies
  • Organize and oversee advertising/communication campaigns
  • Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
  • Work on brand copies for diverse marketing distributions
  • Initiate and control surveys to assess customer requirements and dedication
  • Stakeholder management to maintain relationships with creators, media vendors, and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses

What You Should Have:

  • 2+ years of experience as a marketing executive or similar role
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Good understanding of market research techniques, data analysis
  • Proficient in marketing software (e.g. CRM)
  • Familiarity with social media and web analytics (e.g. WebTrends)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness

Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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