Growth Manager

Bengaluru, Full time

Who We are and our Vision
 
CoinSwitch is the fastest growing Fintech company in India with a user base of 9M+, in just 14 months and growing every second. Currently, we make buying and selling crypto as simple as online shopping - but at CoinSwitch we are not only building a unique product, we are defining an industry.  Every day we work on industry-first problems with the resolve to bring out the best and most simple solutions for our users. The majority of these users are investing for the first time in their lives - not just in crypto but in any asset class. Their trust is what humbles us and drives us to do better. As we go on, we would not only double down on making crypto accessible for everyone, but we’ll also grow with our users and be a one-stop-shop for all their investment needs. So if you are someone who thrives on problem-solving, takes ownership, bleeds for your users, and is excited about the mission of ‘Making money equal for all; we are waiting for you! 
 
Some interesting stats about us - 
1. 4 million + monthly active users
2. Monthly GMV of USD 1 Billion+ in trades
4. 60% users are from T2 and T3 cities - we are building for complete India
5. An average of 10+ experiments live at any point
6. 13.5 min is the avg engagement time of a user/day.
 
Our Values 
  • Customer First Approach
  • We take ownership
  • Disagree & commit
  • Every day is DAY 1
  • Think Big & Fail Fast
  • Data-driven decision making
About Role :
  • Develop innovative growth hacks to drive user growth and engagement on online properties via all channels and marketing programs
  • Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
  • Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
  • Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
  • Work closely with a range of cross-functional teams—product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
  • Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
  • Analyze and present reports to multiple stakeholders

Requirements-
 
  • 3+ years of experience in marketing, growth or program management or related roles
  • Understanding of data flow, data funnels, and how to assess user behavior with data and find actionable insights
  • Hands-on experience with tools such as Google Analytics, Firebase, Appsflyer, etc.
  • Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience—from frontline workers to CXOs.
  • Strong interpersonal skills to manage and work with multiple teams and stakeholders
  • Demonstrated strength in strategic thinking/market analysis /competitive analysis


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