{"id":878,"date":"2019-02-13T11:28:28","date_gmt":"2019-02-13T11:28:28","guid":{"rendered":"https:\/\/recruiterflow.com\/blog\/?p=878"},"modified":"2025-12-01T10:27:41","modified_gmt":"2025-12-01T10:27:41","slug":"make-sale-pitching-place-candidates","status":"publish","type":"post","link":"https:\/\/recruiterflow.com\/blog\/make-sale-pitching-place-candidates\/","title":{"rendered":"Make the Sale: Pitching Your Place to Candidates"},"content":{"rendered":"

Recruitment and sales have a lot in common. <\/i><\/p>\n

I\u2019d be willing to argue that recruitment and sales are more alike than they are different: modern candidates are shopping for a great job just as aggressively as hiring managers are fishing the talent pool for the next stand-out team member. If I have learned anything from the countless talented creatives we\u2019ve met at Market Recruitment<\/a>, it\u2019s that this process is very much a two-way street.<\/p>\n

At our agency, we work specifically with matching outstanding marketing talent to technology and B2B clients. The field is highly specialized and demands very specific skill sets from its people. Our first recommendation to every client is universal: before you even post a job description, remember that you have to pitch your place.<\/p>\n

Here\u2019s what I have learned in my 20 years in recruitment.<\/p>\n

<\/span>Enthusiasm and a great tagline just aren\u2019t enough: communicate.<\/span><\/h2>\n

According to a survey from Glassdoor, 61% of employees<\/a> report that the realities of their jobs just didn\u2019t match the expectations set for them during the interview process. Whether you\u2019re working with professional recruiters<\/a> like my team, hiring managers, or in-house interview specialists, clear communication is about more than just finding a good match: it\u2019s an essential part of your company experience.<\/p>\n

Possessing clear knowledge of core values, effectively articulating the brand vision, and taking all parts of these conversations seriously carries critical weight in the candidate\u2019s first impressions of your company \u2014 whether you choose to eventually welcome them on board or not.<\/p>\n

<\/span>Show them your best side: get face to face.<\/span><\/h2>\n

We\u2019ve noticed that when we send our candidates a video job description, with a manager actively talking through the role in question, we\u2019ve experienced a whopping 82% increase in applications. A full 49% more applicants want to be put forward to the next round for the job than when they\u2019ve been offered traditional job descriptions or less personal invitations. But why?<\/p>\n

Two simple reasons:<\/p>\n

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  1. When you lead the hiring experience with real people, they get to see your face \u2014 literally. If a candidate gets to e-meet a manager out of the gate, they have more of an opportunity to paint a picture of the company experience: is this a person they like? Could they connect with them? Do they seem kind, clear, and approachable? A job description that offers nuanced details and an insight into the culture is far more compelling than a poster or a generic listing.<\/li>\n
  2. You stand out. The hiring market is a busy place, and a more personal contact \u2014 be it a video, a video chat, or even a more personalized call \u2014 positions you and your team as real, breathing human beings. You automatically gain a leg up on your competitors by presenting personality first \u2014 not to mention being a bit more tech-savvy and innovative than the rest.<\/li>\n<\/ol>\n

    Also, check our blog on how to market the most placeable candidates<\/a>.<\/p>\n

    <\/span>Take things social.<\/span><\/h2>\n

    Yes, we\u2019re all too familiar with paid adverts and product placements in the world of social media. It\u2019s a content pool that just keeps growing, and it\u2019s fast outpacing the traditional ways of attracting talent (goodbye, job boards<\/a>).<\/p>\n

    But it\u2019s more than simply paying for a sponsored post from time to time. Pitching your place through social media opens up a whole world of possibilities: much like the videos I just mentioned, these channels allow your team to tell an authentic story. They position your company at the heart of the action<\/a>, with an accessible, interesting, and compelling culture.<\/p>\n