{"id":364,"date":"2017-08-29T09:22:49","date_gmt":"2017-08-29T09:22:49","guid":{"rendered":"https:\/\/recruiterflow.com\/blog\/?p=364"},"modified":"2025-10-03T10:50:53","modified_gmt":"2025-10-03T10:50:53","slug":"cold-email-outreach-recruitment","status":"publish","type":"post","link":"https:\/\/recruiterflow.com\/blog\/cold-email-outreach-recruitment\/","title":{"rendered":"Ingredients of a great cold outreach email for recruiters"},"content":{"rendered":"

The purpose of your cold email is to get read and responded to. If you are not able to write effective emails that get candidates to respond to you, all your efforts prospecting, endlessly browsing through GitHub and LinkedIn, and using a myriad of chrome extensions to find their emails<\/a>, is just a waste.
\nSorry for being so blunt. If you want to succeed as a sourcer and recruiter with your outbound efforts, you need to start thinking like a sales rep and start thinking from your candidate\u2019s perspective.
\nWhile it is hard to figure all of this out from scratch, there are a few proven scientific methods that can help you multiple your candidate email outreach conversions. Thank god for that!<\/p>\n

Craft each sentence to get the next one read and registered<\/h3>\n

Goes without saying. Compose your email always assuming the worst \u2014 The candidate is not interested. That’s your starting point and start writing from there. Majorly, any cold recruiting email will have three ingredients. The subject, the connect, and the ask. The best way is to treat each of them separately and conduct experiments on their combinations to find what works best.<\/p>\n

It is your job to convert that no to a maybe and a maybe to a yes<\/p><\/blockquote>\n

Build familiarity<\/h3>\n

Our brains are designed to take a split-second decision between fight or flight. \u00a0Evolution has trained us to see anything out of order immediately, assess it quickly, and make a decision about whether it’s harmful or not. You can leverage this simple psychological fact and alleviate your recipient\u2019s brain to assess whether this is familiar or not. There are multiple ways to bring familiarity. Talk to them about their work, about a mutual connection you have. More tips on writing recruitment emails that get opened over here<\/a>.<\/p>\n

Bring a smile to their face (Be funny or compliment them sincerely)<\/h3>\n

Nothing gives your email a sunnier disposition than the smile that you can bring to your recipient. All of us are just too tired of emails and we can actually use a breather of something new and fresh that arrives in our mailbox. There are a couple of ways to do this.<\/p>\n