{"id":14344,"date":"2017-08-07T20:07:07","date_gmt":"2017-08-07T20:07:07","guid":{"rendered":"https:\/\/recruiterflow.com\/blog\/?p=323"},"modified":"2026-01-17T03:45:51","modified_gmt":"2026-01-17T03:45:51","slug":"create-candidate-persona-hire-better","status":"publish","type":"post","link":"https:\/\/recruiterflow.com\/blog\/create-candidate-persona-hire-better\/","title":{"rendered":"How to Create a Candidate Persona to Hire Better"},"content":{"rendered":"\n

Do you know that Ian is the perfect candidate for your Software Architect position? Or that Mary is the Digital Marketing person you are always looking for? <\/span><\/p>\n\n\n\n

Ian and Mary aren\u2019t real people. <\/b><\/p>\n\n\n\n

They are candidate personas: a representation of an ideal candidate for a vacancy.<\/p>\n\n\n\n

But why do you need Ian and Mary?<\/p>\n\n\n\n

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If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.<\/span><\/p>\n\n\n\n

– Albert Einstein<\/p>\n<\/blockquote>\n\n\n\n

Recruitment is a complex process<\/a>. Designing a sourcing strategy for a generic audience is like shooting in the dark. You may get lucky once or twice but the chances of missing the target are really high. You end up wasting both time and money. <\/span><\/p>\n\n\n\n

Creating a candidate persona is worth your time! Ideal persona helps you identify the traits of the right candidate and design your sourcing and recruitment strategy<\/a> accordingly. Candidate persona helps you:<\/span><\/p>\n\n\n\n