Director of Marketing Services

Philadelphia , Full time

 
 

Responsibilities of the Director of Marketing Services:

·       Manage client relationships

·       Develop client goals and market strategies for additional growth

·       Build & lead a team

·       Instill practices & lead by example (positive reinforcement & behavioral correction)

·       Deliver upon client expectations’ using the consultative approach

·       Ensure KPI’s and goals are being met by monitoring campaign performance

·       Analyze data to guide informed decision making that will yield sustained & measurable results

·       Overseeing multi-channel digital marketing strategies across clients and internal teams for the following marketing channels: Facebook Advertising, Instagram Advertising, Paid Search (Google Ads), and Email Marketing.

·       Improve quality of services consistently by implementing repeatable system with department leads

·       Effectively ensure and organize the completion of digital campaigns

·       Motivate team members

·       Provide forward-thinking digital strategies, ideas & challenges to the Marketing Services team beyond what has been previously used

·       Diplomatically address client concerns, while standing behind team decisions and strategies

·       Build department processes and procedures to improve quality and efficiency in collaboration with operations

·       Partner with Leadership to set metrics & KPIs to reach financial goals and explore new business opportunities and strategies

·       Monitoring & measuring department billable utilization metrics and KPI’s for better improved hire forecast and overall department profitability

 

Requirements:

·       Bachelor’s Degree in marketing, communications, or a related field (a Master’s or advanced degree is a plus)

·       5-7+ years of hands-on experience running paid campaigns across a wide range of digital marketing channels, including but not limited to, search, social, email, display, video, native, retargeting, mobile

·       4-6 years experience at an agency (both client-side and digital agency experience desirable)

·       4-6 years ecommerce experience (Required)

·       3-4 years leading and mentoring a team

·       Google Ads certified (Required)

·       Google Analytics certified (Required)

·       Expert knowledge of marketing fundamentals & the digital landscape

·       Advanced skills in MS Excel and/or Google Sheets

·       Understand industry trends to be able to proactively get ahead of them for clients

·       Strong experience managing client relationships, preparing client-facing deliverables including presentations and monthly performance reports

·       Strong experience managing a digital marketing team

·       Understand and apply qualitative and quantitative research to develop strategies

·       Proven leader

    •  ability to listen, be tactful, & respectfully give & receive feedback

·       Project management experience & ability to quickly prioritize a dynamic and changing task list

·       Exceptional detail-oriented and analytical

·       Strong problem-solving skills

·       Curious and passionate about marketing services and how they help drive ecommerce

·       Excellent written and verbal communication and content creation skills

 

Ideally experiences with some of the following:

·       eCommerce

·       Enterprise Google Ad campaigns management

·       Klaviyo/Bronto/Dotmailer experience

·       Power BI or Tableau, Facebook Ad Manager, and Instagram Ad Manager

·       Go-Getter personality and willing to take extra responsibilities for overall satisfaction

Salary is commensurate with experience.

--

Provided:

-       70% contribution to employee premiums on healthcare benefits

-       Yearly bonus (based on achieved KPI’s)

-       Work from home days (company wide)

-       Paid time off

-       Company holidays

-       Snacks & coffee

Located in heart of Old City – one of the most walkable areas in Philadelphia

 

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Apply to Job
Name*
Email*
Phone
Resume*