Social Media Director

Charlotte, Full time

Social Media Director

Charlotte, NC area


Our Client is looking for a highly motivated and talented person to step in as a Social Media Director. This position would be on-site at our office located in the Charlotte, North Carolina area. 

The Social Media Director would oversee all things social media: from daily postings to customer inquiry responses, our ideal candidate will know how to plan, manage and track the day-to-day operations within cbdMD’s social media verticals. As a rapidly expanding company, we are looking to grow our brand, engagement, and followers, with candidates who can help take us to the next level. 

The ideal candidate will have a vast knowledge of the digital and social space, with an expertise in marketing both a consumer product and a lifestyle brand. They will know how to combine social media, content, digital advertising, and marketing to create exceptional online growth and engagement. We’re in need of an individual who can bring innovative ideas that push industry norms to the limits. We’re not looking for someone to play by the old rules, we need an innovator who can develop new ideas that result in bigger growth in the social space. The Social Media Director will collaborate with a wide range of departments, including Content, Advertising, Graphic Design, Marketing, Research and PR – just to name a few. If you know the social strategies to help grow, manage, and succeed in the ever-changing social media landscape, this may be the job for you.


  • Identify, interpret, and capitalize on social media trends 

  • Plan, manage, coordinate, execute and track the results of all social media programs & initiatives 

  • Work closely with other marketing departments to ensure tight integration of all social media programs & initiatives 

  • Develop unique value propositions, business partnerships, and social media programs that are targeted toward key customer segments 

  • Achieve targeted results and ensure timely and effective execution of social media tactics and programs 

  • Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required 

  • Participate and initiate online conversations across a variety of channels 

  • Educate and prepare key messaging and presentation material for senior management and other marketing departments 

  • Collaborate with internal departments to provide support to their initiatives 

  • Measure the success of social media activities and report the results to management 

  • Use social listening tools to monitor online conversations 

  • Create, maintain, and execute a social media editorial calendar and posting schedule

  • Respond to customer inquiries in a timely fashion


  • University degree or college diploma in social media and/or content

  • A track record of performance excellence meeting targets and objectives 

  • Strong analytical, planning, forecasting, and research skills 

  • Excellent communication and writing skills 

  • The ability to manage multiple priorities and demanding timeframes 

  • Knowledge and understanding of technology, search, new trends, and the latest in social media innovation 

  • Must excel at online research, possess excellent writing skills, and have the ability to create editorial content at a moment’s notice 

  • Experience in advertising, public relations, and online marketing is a must 

  • Proficient with Microsoft Office products 

  • Must be willing to travel (corporate events, weekends, charities, etc.)

  • Proficient with social tools such as TweetDeck, HootSuite, Plann, Google Alerts, and more 

  • Ability to integrate social media into broader marketing campaigns 

  • Ability to identify threats and opportunities within the user generated content space and make quick decisions 

  • Experience in integrating content into multiple social distribution channels 

  • Proven track record of listening & engaging with the online community and acting on their behalf

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