Email Marketing Specialist

Charlotte, Full time

Overview:

 

Seeking a dynamic and innovative Email Marketing Specialist to oversee all email marketing campaigns, and associated initiatives, associated with the company. The Email Marketing Specialist will have the skillset to create, edit, and oversee the entire email marketing campaign from start to finish. Do you know how to increase open rates to generate new sales and contribute to the continued success? Then we want to hear from you! If you’re an email specialist who knows how to write and develop catchy headlines and copy, along with a background in generating, creating, and maintaining an email database, this could be the job for you.

The Email Marketing Specialist will work closely with the Content and Design departments to create winning email strategies that translate to sales. By building and maintaining the backend of email marketing software, the ideal candidate will be able to continue growing our database while keeping a close relationship with current customers. The ideal Email Marketing Specialist will know how to drive traffic, generate sales, and maintain customer relations, all through strategic email strategies.

Job Responsibilities:

 

      Identify target audience; grow and manage our email list

      Design and implement direct email marketing campaigns

      Proofread emails for clarity, grammar and spelling

      Ensure mobile-friendly email templates

      Write newsletters including all company updates

      Upgrade our email templates using graphics, personalization and advanced features

      Ensure prompt and accurate communication with customers via email to minimize unsubscribes

      Create email databases for lead generation

      Analyze campaign performance and suggest improvements

      Report on sales revenue generated from email marketing efforts

      Ensure emails follow industry policies and best practices

 

Qualifications:

 

     Hands on experience with HTML and content management systems

     Proven work experience as an Email marketing manager or Digital marketing specialist

     Proficiency in marketing automation technology

     Knowledge of SEO/SEM and Google Analytics

     Familiarity with analytical and database tools

     Excellent written communication and copywriting skills

     Strong project management skills

     An ability to work under tight deadlines

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