Digital Marketing Specialist

Charlotte, Full time

Located in Charlotte, NC (Archdale Park Area)

Directly reports to the Director of Digital Marketing

 

Responsibilities:

-       Online media buying and planning

-       Increasing company visibility

-       Maintain and cultivate working relationships between company and digital advertising vendors

-       Negotiations, plans, and buying online media

-       Create and coordinate for approved media buys

-       Provide feedback and work with Digital Research Analyst across customer verticals

-       Effectively apply and update filters to determine best use of company ad dollars

-       A/B test each online campaign

-       Drive ROI of ad dollars

-       Monitor profitability using Google Analytics and recommend campaign changes

-       Audit all invoices before payment is processed, to ensure the contracted performance is achieved

 

Qualifications:

-       Superb negotiating skills

-       Excellent written and verbal communication skills

-       Translation of technical concepts for the diverse audiences’ comprehension

-       Strong communication skills (verbal and written)

-       Great attention to detail

-       Collaboration with team and confidence while working alone

-       Prioritization skills (multiple demands and deadlines)

 

General:

-       Criminal background check required

-       Requires 3 professional references

-       Microsoft Office, Google Analytics, SEMRush, and other similar web product skills and knowledge.

-       Direct and programable digital ad buying platform experience preferred.

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