SEO Manager

Charlotte, Full time

Our Client is excited to announce a position opening for the role of SEO Manager. This would be an on-site position at our offices located just outside of Charlotte, North Carolina.

The SEO Manager would be in charge of overseeing content in terms of search engine optimization. We all know google is King and the SEO Managers goal will be to help get our company to the top of every Google search. We don’t want to just play in the digital field, we want to dominate. With that being said, the SEO Manager would be well-versed in reading Google analytics and using that data to predict topic trends.

As an SEO Manager, you would work directly with a number of different departments including Content, Editorial, PR, Advertising, Marketing, Social, and Design. Our ideal candidate will have a proven background in turning engaging content into actual sales. The goal of our content is to inform customers, while also persuading them to try our products. The SEO Manager will know how to step in and get our content in front of as many eyes as possible. The more views we have on our content, the more chance we have at succeeding as a company. If you know how to turn compelling content into traceable data, we want to hear from you!

At cbdMD, we believe that a comfortable work environment heeds the best results. That’s why we opt for jeans and t-shirts as opposed to slacks and blazers. We’ve worked hard to create a company culture that promotes a fun work environment, while also being able to manage multiple tasks and work diligently. As a startup company in a growing health and wellness field, we have to work twice as hard to get our brand messaging out into the hands of consumers. We work at a rapid pace in order to finish projects at pending deadlines, and the SEO Manager will be comfortable balancing numerous projects across different departments. If a fast-paced work environment, where no two days are the same, sounds like an exciting opportunity, apply today. We are looking to fill this role as soon as possible so don’t delay; this opportunity may be gone by tomorrow!

Responsibilities:
Collaborate with departments including but not limited to: Content, Design, SOcial, Advertising, and Marketing.
Develop content strategies to increase engagement.
Utilize Google analytics to research current trends.
Research trending topics for content creation.
Build out future projects for implementation.
Write and edit compelling content.
Work with numerous writers, designers, and marketers to develop strategies that speak to our target audience.
Use current tools and programs to better define target audience and potential customers.
Implement strategies to grow engagements and impressions.
Further develop content to better reflect current SEO strategies.
Use SEO tools to record, collect, and interpret analytical data.
Navigate competitor trends and research to better prepare for upcoming content and customer engagement.
Be on the forefront of all things digital and SEO in terms of health and the wellness industry.

Requirements
Excellent communication, SEO, and marketing skills.
Ability to analyze metrics for measuring effectiveness/impact of our content strategy and tactics.
Proven ability to build and maintain relationships.
Strong teamwork and collaborative skills.
Excellent organizational, multi-tasking, and time management skills with the ability to meet critical deadlines.
Ability to use analytical tools to better content, marketing, and advertising strategies.
Customer/Client focus.
Flexibility.
Teamwork capacity.
Communication proficiency.
A knowledge of up-to-date programs and tools to help improve sales as a direct result of marketing and advertising.

Job Type: Full-time
Education: Bachelor’s Degree in Marketing, Advertising, or Communications field required.
Experience: SEO Manager, Content Writer, or equivalent - 4 years
Location: Charlotte, NC

Required work authorization: United States
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