The Manager of Consumer Analytics will utilize analytical and statistical tools/approaches to support a dynamic marketing analytics and consumer research leadership team while leveraging strong business acumen for effective analysis. This resource will be responsible for presenting the results of analysis and insights across internal groups and senior leadership teams with varying level of technical expertise.
Roles and Responsibilities:
§ Create output that tells the story behind consumer data to non-technical team members so they can execute more effectively.
§ Work with internal partners to assess business needs and transform them into meaningful observations by selecting optimal analytic technique(s) to pull the appropriate data elements.
§ Ensure data integrity by leveraging proven methodologies, including data reconciliation, data integration and data audits
§ Provide analytical expertise and support of business development and strategic initiatives aimed at revenue growth, new product development and market expansion
Experience, Expertise and Education:
§ 5+ years of experience in data / customer analytics role, preferably in an omni-channel retail environment
§ CPG experience preferred
§ Experience in SQL, PL/SQL or other programming languages
§ Experience with statistical software (ex. R, SAS, SPSS) to conduct statistical analyses (regression, multivariate testing, segmentation etc.)
§ Demonstrated expertise in use and development of self-service reporting tools such as Tableau, Omniture, DOMO, etc. are strongly preferred
§ Detail-oriented analytic analyst who doesn’t get lost in data science, but can maintain strategic perspective of business
§ Degree in Economics, Statistics, Marketing, or Business Administration, with a graduate degree strongly preferred